VANA
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Challenge
Due to COVID, consumer behavior and patterns have changed, and consumers have become more comfortable with house parties, creating a new trend. One significant issue was the difficulty of getting your favorite cocktails at home. This is where Inacan comes in, offering your favorite cocktail in a can.
SUCCESS
Understanding this challenge, we embarked on a mission to create the brand Inacan. We took a unique approach by initially launching the brand in Goa through guerrilla marketing and social media campaigns.
After just six months, Inacan achieved remarkable success and secured funding on Shark Tank from all the sharks.
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Social Media
@inacancocktail
Amazon Brand Store
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